skatecoverage.com

May 2008 Top Ranking Skateboard Teams Adidas, Vans And Nike Statistics

skatecoverage — Thu, 29 May 2008 19:21:43 +0000

In this entry we’re looking at rankings derived from the top 5 domestic magazines in North America: Thrasher, Slap, The Skateboard Mag, Skateboarder and Transworld Skateboarding. The graphs show the team rankings from the top 3 covered companies for the month of May 2008 (cover date). All coverage rankings are derived from skatecoverage.com using proprietary state-of-the-art software. Inspired by the founders of Independent Trucks! For your companies team rankings check out skatecoverage online.

May 2008 Adidas Skateboarding Team Rankings

May 2008 Nike Skateboarding Team Rankings

May 2008 Vans Skateboarding Team Rankings

Marc Johnson And Nike Demolish The Competition Through May 2008

skatecoverage — Thu, 29 May 2008 16:09:02 +0000

These skater/brand rankings and statistics represent coverage received by the top 25 skaters and companies through May of 2008 (January – May) in Thrasher, Slap, The Skateboard Mag, Skateboarder and Transworld Skateboarding. The two colors (red and blue) in the graph represent the amount of Advertising and Editorial coverage separately. The single graphs rankings show coverage received in ad or editorial as specified. All coverage is compiled by skatecoverage.com using proprietary state-of-the-art software.

Jan-May 2008 Skater Combined Advertising and Editorial Rankings and Statistics

Jan-May 2008 Brand Combined Advertising and Editorial Rankings and Statistics

Jan-May 2008 Skateboard Company Visible Logo Rankings and Statistics

Jan-May 2008 Company Editorial Rankings and Statistics

May 2008 Skater, Visible Logo and Brand Top 10 Rankings

skatecoverage — Thu, 29 May 2008 15:46:30 +0000

In this entry we’re looking at rankings derived from the top 5 domestic magazines in North America: Thrasher, Slap, The Skateboard Mag, Skateboarder and Transworld Skateboarding. The graphs below reflect the month of May 2008 (cover date) and show how the skaters, company visible logos and brands stack up against each other by looking at editorial coverage for skaters and brands along with advertising and editorial coverage combined for visible logos. All coverage rankings are derived from skatecoverage.com using proprietary state-of-the-art software. Inspired by the founders of Independent Trucks!

May Editorial Top 10 Skater Rankings

May Editorial Top 10 Visible Logo Rankings

May Editorial Top 10 Brand Rankings

Arto Saari’s March 2008 Coverage Report

skatecoverage — Wed, 16 Apr 2008 21:54:41 +0000

For March 2008 Arto Saari ranked #1 in overall coverage. Below is a sample of some of the things you’ll find in an individual skater’s coverage report within skatecoverage.com’s website.

March 2008 Advertising to Editorial Ratio

March 2008 Advertising Coverage Breakdown – This graph represents the type of coverage that Arto received within advertising. “Featured” means that Arto was the featured skater within the ad and “visible logo” points are the portion of his advertising points that were derived by logo impressions on Arto in the ads.

March 2008 Editorial Coverage Breakdown – This pie chart represents the type of coverage that Arto received within editorial coverage. “Appearance” means that Arto was in editorial, but that he wasn’t the primary focus of the article. “Visible logo” points are the portion of his editorial points that were derived by logo impressions attributed to Arto in editorial”. “Featured” points are for editorial coverage where Arto was the primary focus.

March 2008 Combined Visible Logo Breakdown – This pie chart represents a breakdown of how Arto received visible logo points in advertising and editorial combined for the month of March.

Q1 2008 Jan – Mar Advertising and Editorial Coverage Trend and Comparative Analysis. This graph is designed to show the relationship if any between editorial and advertising coverage and also shows trends in coverage statistics over time.

This is a sample of Arto’s coverage report. We provide all the images to support the coverage statistics within our system for individual skaters and brands. Coverage reports are also a digital media catalog which are also brand and skater centric.

April 2008 3 Most Covered Companies, Team Rankings

skatecoverage — Tue, 01 Apr 2008 22:25:42 +0000

In this entry we’re looking at rankings derived from the top 5 domestic magazines in North America: Thrasher, Slap, The Skateboard Mag, Skateboarder and Transworld Skateboarding. The graphs show the team rankings from the top 3 covered companies for the month of April 2008 (cover date). All coverage rankings are derived from skatecoverage.com using proprietary state-of-the-art software. Inspired by the founders of Independent Trucks! For your companies team rankings check out skatecoverage online.

April 2008 Vans Team Rankings

April 2008 Vox Team Rankings

April 2008 Volcom Team Rankings

April 2008 Skater, Visible Logo and Brand Top 10′s

skatecoverage — Mon, 31 Mar 2008 07:48:43 +0000

In this entry we’re looking at rankings derived from the top 5 domestic magazines in North America: Thrasher, Slap, The Skateboard Mag, Skateboarder and Transworld Skateboarding. The graphs below reflect the month of April 2008 (cover date) and show how the skaters, company visible logos and brands stack up against each other by looking at editorial coverage for skaters and brands along with advertising and editorial coverage combined for visible logos. All coverage rankings are derived from skatecoverage.com using proprietary state-of-the-art software. Inspired by the founders of Independent Trucks!

April Editorial Top 10 Skater Rankings

April Editorial Top 10 Visible Logo Rankings

April Editorial Top 10 Brand Rankings

Which Skateboard Magazine Advertises Itself The Most and Gives Itself The Most Coverage?

skatecoverage — Sun, 30 Mar 2008 23:23:10 +0000

In this entry we’re looking at stats from the top 5 domestic magazines in North America: Thrasher, Slap, The Skateboard Mag, Skateboarder and Transworld Skateboarding. The graphs below reflect the month of April 2008 (cover date) and show how the magazines stack up against each other in advertising and editorial coverage within their own publication. In the end, what does it all mean? Well, if you are an advertiser, how do you feel about competing with the publication that you are advertising in for your company’s ability to stand out? It boils down to this: competing with the publication you decide to advertise in is simply one factor to consider. There are other positive factors to consider as well… circulation, pass along rate, the number of subscribers and more. Just something to think about. All coverage rankings are derived from skatecoverage.com using proprietary state-of-the-art software. Inspired by founders of Independent Trucks!

April Combined Advertising and Editorial Media Rankings

April Media Advertising Rankings

April Media Editorial Rankings

1st Place Thrasher Magazine: Out of all the magazines, Thrasher is consistently the top advertiser in it’s own magazine and also consistently ranks high in editorial and visible logo coverage. As you can see here, Thrasher is ranked #1 in their own magazine for combined ad and editorial coverage for the month of April. Thrasher’s ranking does not take into consideration the ads run for Slap and Juxtapoz, even though they are also High Speed Productions.

2nd Place Transworld Skateboarding:

3rd Place Slap Magazine

4th Place Skateboarder

5th Place The Skateboard Mag

Jan. – Dec. 2007 Top 20 Non-Endemic Overall Visible Logo Rankings

skatecoverage — Fri, 28 Mar 2008 02:15:49 +0000

This graph represents coverage of the top 20 most visible, non-endemic brand logos for the 2007 calender year (Jan – Dec) in Thrasher, Slap, The Skateboard Mag, Skateboarder and Transworld Skateboarding. This graph illustrates advertising and editorial coverage. All coverage is compiled by skatecoverage.com using proprietary state-of-the-art software.

2008 Q1 Top 3 Skateboard Company Team Rankings

skatecoverage — Thu, 27 Mar 2008 17:16:15 +0000

These graphs represent the team rankings for the top 3 most covered skateboard companies for the first quarter (Jan, Feb, Mar) of 2008 in Thrasher, Slap, The Skateboard Mag, Skateboarder and Transworld Skateboarding. This graph illustrates editorial coverage only, not advertising. All coverage is compiled by skatecoverage.com using proprietary state-of-the-art software.

#1 Girl Team Rankings

#2 Habitat Team Rankings

#3 Toy Machine Team Rankings

2008 Q1 Top 5 Footwear Brands Editorial Coverage Rankings

skatecoverage — Wed, 26 Mar 2008 20:34:37 +0000

This graph represents the first quarter (Jan, Feb, Mar) of coverage in 2008 that the top 5 footwear companies received in Thrasher, Slap, The Skateboard Mag, Skateboarder and Transworld Skateboarding. This graph illustrates editorial coverage only, not advertising. All coverage is compiled by skatecoverage.com using proprietary state-of-the-art software.