Posted by: skatecoverage | April 16, 2008

Arto Saari’s March 2008 Coverage Report

For March 2008 Arto Saari ranked #1 in overall coverage. Below is a sample of some of the things you’ll find in an individual skater’s coverage report within skatecoverage.com’s website.

March 2008 Advertising to Editorial Ratio

March 2008 Advertising Coverage Breakdown – This graph represents the type of coverage that Arto received within advertising. “Featured” means that Arto was the featured skater within the ad and “visible logo” points are the portion of his advertising points that were derived by logo impressions on Arto in the ads.

March 2008 Editorial Coverage Breakdown – This pie chart represents the type of coverage that Arto received within editorial coverage. “Appearance” means that Arto was in editorial, but that he wasn’t the primary focus of the article. “Visible logo” points are the portion of his editorial points that were derived by logo impressions attributed to Arto in editorial”. “Featured” points are for editorial coverage where Arto was the primary focus.

March 2008 Combined Visible Logo Breakdown – This pie chart represents a breakdown of how Arto received visible logo points in advertising and editorial combined for the month of March.

Q1 2008 Jan – Mar Advertising and Editorial Coverage Trend and Comparative Analysis. This graph is designed to show the relationship if any between editorial and advertising coverage and also shows trends in coverage statistics over time.

This is a sample of Arto’s coverage report. We provide all the images to support the coverage statistics within our system for individual skaters and brands. Coverage reports are also a digital media catalog which are also brand and skater centric.

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