In this entry we’re looking at stats from the top 5 domestic magazines in North America: Thrasher, Slap, The Skateboard Mag, Skateboarder and Transworld Skateboarding. The graphs below reflect the month of April 2008 (cover date) and show how the magazines stack up against each other in advertising and editorial coverage within their own publication. In the end, what does it all mean? Well, if you are an advertiser, how do you feel about competing with the publication that you are advertising in for your company’s ability to stand out? It boils down to this: competing with the publication you decide to advertise in is simply one factor to consider. There are other positive factors to consider as well… circulation, pass along rate, the number of subscribers and more. Just something to think about. All coverage rankings are derived from skatecoverage.com using proprietary state-of-the-art software. Inspired by founders of Independent Trucks!
April Combined Advertising and Editorial Media Rankings
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Posted in Advertising, Brand Rankings, Editorial, Media, Skateboarder, Slap, The Skateboard Mag, Thrasher, Transworld | Tags: Active Mailorder, C1RCA, Emerica, Krooked Skateboards, LRG, Media Measurement, Real Skateboards, Red Bull, Skate Culture, Skateboarder, Skateboarder Magazine, Skateboarding, Skateboarding Statistics, Skateboarding.com, Skatecoverage, Skatecoverage.com, Slap, Slap Magazine, Supra, The Skateboard Mag, Thrasher, Thrasher Magazine, Transworld Skateboarding, Vans, Vans Off The Wall, Volcom, Youth Marketing